Au service de votre approche digitale / Dedicated to your digital approach
Digital watch
• For a consulting firm in strategy, management and organization, creation of the monitoring and economic intelligence service for the health-pharmacy sector. This creation of the service, based on the set up of continuous information circuits, the writing of monthly standby bulletins, and the creation of press files for responses to tenders was based on from 1995 to 1998.
• For the e-business/digital management of a pharmaceutical company, the creation of an environmental and competitive monitoring service around digital and pharmaceutical industry topics. To do this we set up and then use of Arisem search tool, produces weekly newsletters propagated to more than 1000 people in the company and feeds the group's internet strategy with the elements of this watch.
Digital strategy
• Completion of a pharmaceutical company's digital strategy and presentation at COMEX. This strategy included the following elements
1. Environmental analysis
2. Analysis of laboratory strengths and weaknesses
3. Defining the vision
4. Proposed strategic plan
• For a pharmaceutical company, review the presence on the Internet of one of its flagship products in the cardiovascular field, to develop a website development plan and thus improve the presence of this product. Making sites and tracking their performance via a dashboard with KPIs defined with pharmaceutical operations.
Digital transformation
• For a pharmaceutical company, advise marketing teams on SEO/SEM and launch plans for their websites. Purchasing keywords from engines, advising on content writing and site structure to facilitate the passage of search engines. Tracking referencing actions through the construction and communication of dashboards and the use of gamification to improve the overall audience of the laboratory's websites.
• For a pharmaceutical company, internet policy development in coordination with marketing, communication, legal, regulatory, security and digital teams. Once this policy is created, manage the signature circuit and put in place a communication plan for all of the laboratory and its partners (communication agencies)
• For a division in charge of the development of digital applications, implementing and implementing a Business Process Reengineering approach to improve the processes for managing outsourced application media and supporting the evolution of these devices.
• `For the digital application division, implementing a Lean Six sigma approach to improve the implementation of application deployments in productions. Applied to digital application deployment processes, this approach has resulted in:
1. Process upgrades, management productivity improvement by more than 30%
2. Production time down by almost 80%: deployment in one to two days
3. Good from the first shot at 90%
4. Switching from less than 20% success to almost 75% in the second round
• For a pharmaceutical company, as part of a major merger, proposed a 7-7-7 approach to merge two IT organizations and create the new organization. Using a system of creating a vision, workshops to translate that vision, and a 9-month implementation system.
Creating and managing websites
• For the hemophilia division of an American pharmaceutical company, project manager for the creation of a website for patients and physicians. During this mission, taking charge of the relationship with the client, management of the project team, drafting specifications and monitoring of the schedule and budget.
• For the cardiometabolic management of a pharmaceutical laboratory, project leader on a site venting the proper use of an OTI drug. As part of this mission, study of site positioning, drafting of the graphic and editorial charter, management of relationships with regulatory affairs and marketing and management of the project team.
• For a pharmaceutical company, drafting various specifications for the establishment of product sites: Alf one , Eloxatin ...
• For a pharmaceutical company, based on the study of marketing plans or agency proposals, advice to product managers on the creation and positioning of sites, in terms of content, site map , SEO/SEM, choice of hosting companies...
Innovation management
For the Open IT innovation lab of a pharmaceutical laboratory setting up a standard 4-step process
Idéation
Enrichment
Prototyping
Industrialization
In each phase, the criteria that allow projects to move on to the next phase are explained.
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