This presence on the internet remains difficult to control ...

• • Need to create content for several sites at once (job-board, social networks, recruitment pages of company sites ...)
• • Difficulties in maintaining consistency between the content displayed on these different sites: the content is not updated simultaneously which leads to information discrepancies and therefore a bad e-reputation
• • Often the content provided by the framework to its sites regarding its experiences and abilities no longer belong to it and remains the property of the host site that can modify its presentation as it sees fit (Example: LinkedIn)  
• • The framework has little or no control over the use of content scattered between different sites or tools on the web.
• • The audience knowledge of the created content provided by web tools (LinkedIn, Viadeo....) is often partial or poorly valued by these sites.
• • An imposed content format that does not fully develop its communication and personal brand

... and requires a certain consistency of content as well as a fine measure of its actual audience on the web, so that the framework can enhance its e-reputation.